A1 Golf Shop

Cyan manages every area of marketing for this prestigious golf retailer. Working to challenging deadlines, our team consulted initially with owner, Ivan Norman, to produce an exciting new brand before going on to deliver a mobile-friendly website as well as a range of shop signage in a matter of weeks.

Sharing its location with a 60-bay driving range, which enjoys stunning views of Canary Wharf and the O2 Arena, as well as a fine dining restaurant stocked with 600 different wines, the A1 Golf Shop was looking to target a discerning business clientele.

First and foremost, this impressive new store, offering 3,000 square feet of modern retail space and stocking all major golf brands, required a brand of its own which would be distinctive and memorable, whilst communicating some of the core qualities and USPs of the business.

Seeking to entice the many thousands of workers located in and around the docklands area to make the 5-minute trip across the river at lunchtime or after hours, A1 Golf then commissioned Cyan to devise a comprehensive marketing strategy, encompassing the creation of a detailed brand guide, the design of a company website and the management of monthly promotional emails to its customers.