Sharing its location with a 60-bay driving range, which enjoys stunning views of Canary Wharf and the O2 Arena, as well as a fine dining restaurant stocked with 600 different wines, the A1 Golf Shop was looking to target a discerning business clientele.
First and foremost, this impressive new store, offering 3,000 square feet of modern retail space and stocking all major golf brands, required a brand of its own which would be distinctive and memorable, whilst communicating some of the core qualities and USPs of the business.
Seeking to entice the many thousands of workers located in and around the docklands area to make the 5-minute trip across the river at lunchtime or after hours, A1 Golf then commissioned Cyan to devise a comprehensive marketing strategy, encompassing the creation of a detailed brand guide, the design of a company website and the management of monthly promotional emails to its customers.
Logo design and creation of brand guide
WordPress CMS – simple for non-technical users to administer
Responsive design for display on phones, tablets and desktops
Email marketing campaign management
Automated marketing to web visitors who subscribe for special offers
Cyan has managed all of my digital marketing activity since 2008 and has always provided a first-class, hands-on service. They have completed some impressive branding and web design projects, produced an assortment of promotional materials and helped us to manage our client databases. Their work is consistently of a high standard - delivered ontime and within budget.Ivan Norman, A1 Golf