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Branding and identity

A company brand is more than a logo or a graphical representation of what your organisation does. It’s a sense of who you are – from the core principles on which your business was founded to the USPs and ethical standards that differentiate you from your competitors.

A strong brand should aim to build credibility, which will lead to greater influence in your market place and encourage clients to purchase from you. By communicating the personality of your organisation, as well as the products and services you offer, a brand makes it easier for your target audience to identify with your business and develop strong customer loyalty.

The team at Cyan has extensive experience in managing new brand and rebranding projects within a wide range of industry sectors. We consult with you to determine your objectives, always taking the time to understand your market and your audience, before setting the design process in motion.

Once you have chosen from the style options we prepare for your consideration, we will draft a detailed brand guide that ensures your final design can be used consistently by staff and third party organisations alike, to maintain the maximum impact of your brand into the future.

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Our customers say the nicest things

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Cyan has managed all of my digital marketing activity since 2008 and has always provided a first-class, hands-on service. They have completed some impressive branding and web design projects, produced an assortment of promotional materials and helped us to manage our client databases. Their work is consistently of a high standard - delivered ontime and within budget.

Ivan Norman, A1 Golf Shop

Case study: The A1 Golf Shop

Sharing its location with a 60-bay driving range, which enjoys stunning views of Canary Wharf and the O2 Arena, as well as a fine dining restaurant stocked with 600 different wines, the A1 Golf Shop was looking to target a discerning business clientele.

First and foremost, this impressive new store, offering 3,000 square feet of modern retail space and stocking all major golf brands, required a brand of its own which would be distinctive and memorable, whilst communicating some of the core qualities and USPs of the business.

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Do you think Cyan could help with your branding?

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