A logo for an event needs to convey a sense of the event itself, which is a challenging feat for such a small emblem. And when the event is the Olympics a logo that many people around the world will see the pressure mounts further.
Just nine weeks after launch The New Day newspapers last print run was on 6th May 2016. “We have tried everything we could but sadly we just haven’t reached the sales figures we needed to make it work financially.” said Alison Phillips, editor of The New Day. Sales are reported to be at 40,000 much lower than the anticipated 200,000 copies target. Perhaps this raises the question yet again is print dead?