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Try these 5 engaging themes for your social media posts

Social media is a powerful tool for marketing your business, thanks to its widespread popularity and ease of use. By sharing posts regularly and interacting with your followers, you can raise your profile, build an audience, promote your services and attract more clients. Easy, right? Well, maybe so. But coming up with new ideas for your posts often presents the biggest challenge.  

So, to help break your writer’s block, we’re sharing 5 of the most popular themes we call on for inspiration when managing our clients’ social media. These are the concepts that our experts have found to gain the most traction and generate the most enquiries. 

1. A peek behind the curtain

Being open about what happens in your business will build trust with your audience and develop a greater appreciation for your products, people and services. So, share pictures and videos of your staff doing what they do best. 

For example, if you own a café, show people the creative work that goes on in the kitchen. If you own a repair shop, take pictures of the projects your mechanics are working on right now. People like the idea of being given a sneak peek into something they don’t usually see and this transparency can build a strong connection with your audience. They’ll also appreciate you making the effort to keep them included on your journey.  

Another idea is to record footage throughout the day from the moment you start to the moment you finish. These ‘Day in the life’ posts provide your audience with a deeper look into how you spend your day and they’re really popular on TikTok and Instagram Stories.

2. Clues and countdowns

To generate interest in a new product, promotion or event, create countdown posts leading up to the launch date. Decide when you’re going to start counting down and build anticipation by adding clues or teasers into your posts.  

Posts like these draw the reader back for more out of curiosity and they generate excitement in trying figure it out. It’s up to you how easy you want the hints to be, just don’t be tempted to give away the surprise too soon!  

Another great way of boosting engagement is to create a competition. You can use countdown posts to generate excitement and give hints to what the prize might be. Giving out prizes shows you appreciate your followers and that you’re willing to reward them for their interest.

3. The results of your work

Attract more customers by showing the results of your work with ‘before and after’ pictures published side by side to give your audience a direct comparison. By demonstrating the transformation, you’re showing just how good you are at what you do. 

For businesses where visual results are more of a challenge, consider using case studies instead. A case study is a written analysis of a service you’ve delivered, which outlines the background to the project, the solution you delivered and benefits to the client. You can either include a brief case study in your post caption (though be mindful of how many words you use) or link to a more detailed account of this project on your website.  

Reviews and testimonials are also a great way of generating interest in your business as people like the reassurance that other customers have been impressed by your work. Take a few reviews that you like, design them up in your branding and post them to your socials. You can even tag the reviewer in the comment and thank them for leaving it. Tagging people into your posts draws more people to your page but it also makes the reviews more authentic. For even greater impact, you could try asking your customer to create a short video testimonial.

4. Give them something of value

Some people are nervous about giving away information for free, but by sharing tips and insights, you’re showing that you care about your audience and demonstrating you have the expertise to be able to deliver.  

For example, if you own a bakery, you could outline a recipe for a cake for Valentine’s Day. Or if you own a flower shop, you could share tips on the best seasonal flowers to buy for Mother’s Day.  Giving these secrets away rarely means your followers will start baking their own cakes or arranging their own bouquets. People appreciate the advice but they’re always more likely to buy from you because it’s easier and they’ve seen proof that you’ll do a better job of it.

5. Product promotion

Social media is also great for promoting products and services – especially when you’re offering something new or at a discounted price. Posts with images or videos typically perform better, so let your creative juices flow and be sure to include a call to action so your audience knows how to find out more.  

If you’re running an offer, include how long you’re running it for, list any conditions and what products or services it applies to.  

Then if you’d like to give your promotions an extra boost, why not consider paid social ads? They enable you to be more specific with the demographic you’re targeting and you don’t have to spend a lot to significantly increase your reach. 

Social media is a cost-effective and powerful marketing tool for businesses but it requires a lot of time, attention and creativity to get it right. So if you’d like some help kick-starting your social presence or breathing new life into an existing profile, get in touch with our friendly team on 01268 778555 or email