There’s no question. Your website needs an FAQs page
You’re very likely to have come across a great many FAQ pages on the internet – as countless websites use them to provide a one-stop shop for all consumer queries. However, the FAQ page is more than just about answering questions. It can provide a whole host of other benefits, too.
What is an FAQ page?
Quite simply, an FAQ page lists the most common queries users have about your product or business, then gives detailed answers to each. Most importantly, though, these pages can easily be arranged in such a way as to provide huge benefits to your business and website.
What are the benefits?
The most immediate benefit is that FAQ pages answer consumer queries quickly and easily, meaning customers don’t have to go out of their way to come to you for answers – which in itself could be enough to drive a user elsewhere. These pages also allow you to answer the questions in the best way possible for your business – getting your tone and values across, whilst also positioning yourself as an authority on the matter.
Aside from this are other, more technical benefits, too. Search engines are often asked queries – in full sentences and with proper syntax. If you have repeated this question on your FAQ page (and given it extra prominence through HTML tags), the search engines are more likely to feature your page higher in their results, as you’re answering a question that users are asking.
Another feature beloved of search engines is the content-rich page. Anything too thin is often deemed low-quality, so doesn’t generate much authority. Writing a detailed FAQs page is a sure-fire way to get a load of good quality content on the page, whilst clever design can also mean it doesn’t look cluttered no matter how much content you have.
Things to bear in mind
If this has prompted you to consider writing an FAQs page for your website, here are a few things to consider.
First off, ensure your questions are indeed those that are frequently asked. Speak to your client- or customer-facing colleagues to see what is most often asked of them. This may also have the added benefit of lightening their load, as answers to these queries can soon be found online. And don’t forget, you also have tools such as Google Trends to identify other queries popular around the web.
You should also keep it organised, with the likes of anchored text, read more tags, or questions arranged by theme all providing a good way to ensure it’s not information overload.
Finally, be sure to write in plain English. It’s most likely that visitors to your FAQs are at the earliest stages of the sales funnel, so avoid technical language to ensure you don’t lose them straight away.
Follow these tips and you should soon have an FAQs page that doesn’t just give the user all they need, but also helps give your website a technical boost too.